Businessman Don Ressler is an entrepreneur internet marketing specialist. He began his professional career helping companies connect with millions of potential customers via the world wide web. He’s helped to raise capital in excess of $100 million for web-based companies and is responsible for generating more than $1 billion in sales. That has helped him earn a reputation as a brand-building and business guru. Fabletics, one of the most recent companies he co-founded, is transforming the fashion industry with its online marketing strategy.
Ressler’s first company was the start-up, FitnessHeaven.com. The company was purchased in 2001 by Intermix Media. Intermix Media also hired Ressler who spearheaded a series of core ventures that dramatically increased the value of Intermix Media’s stock. Ressler then worked with 19 year old Intermix Media COO Adam Goldenberg to create the company’s performance advertising and e-commerce division Alena Media. The division brought in hundreds of millions of dollars and was the only profit center for Intermix.
Together they founded a number of very profitable companies beginning with Intelligent Beauty. They also co-founded skincare companies Hydroderm and DERMSTORE and SENSA, a weight-loss system. Using their brand-building and internet marketing expertise, Adam Goldenberg and Don Ressler made all of these companies into lucrative, wildly successful brands.
In 2010 Ressler and Goldenberg launched JustFab, a subscription e-commerce fashion retailer. They brought in fashion icon Kimora Lee Simmons as JustFab’s president and creative director in September 2010. By December JustFab had 4 million members. By April 2012 the company had 6 million members and was growing rapidly. With the leadership of Ressler, Goldenberg and Lee, JustFab bought FabKids, a children’s subscription fashion service, acquired The Fab Shoes, a European fashion e-commerce site and gained 3 million members in Europe.
In October, 2013 Don Ressler and the JustFab team joined with actress Kate Hudson to create their best known company yet. It’s called Fabletics and is a subscription website offering stylish outfits and athletic wear. That kind of flexibility combined with great cuts, the latest styles and made to fit women of all shapes and sizes, has made Fabletics Don Ressler’s latest company to quickly generate tens of millions of dollars.